Full Writing Portfolio
This is my writing portfolio, featuring a broader selection of projects that highlight my work across content strategy, messaging development, and brand storytelling. Each piece includes a brief note on my role and the target audience, providing deeper insight into the intent and impact of the work.
This press release was developed to announce the launch of Treo Wellness’s new On-Demand Fitness content. The goal was to highlight the expansion of Treo’s digital wellness offerings, emphasizing the variety and accessibility of workouts designed to support whole-person wellbeing.
This script was created for a promotional marketing video introducing the Treo Wellness Complete Digital Gym Package, produced for Johnson Health Tech’s Treo Wellness brand. The goal was to highlight Treo’s digital solutions and member engagement tools in a clear, motivating, and approachable tone.
This script was created for a like-live webinar and media launch video highlighting the Bowflex T9 and Horizon 7.0 AT treadmills. Produced for Johnson Health Tech North America, the project focused on promoting new Apple Watch and Samsung Health connectivity features, as well as showcasing product innovations for fitness media, dealers, internal stakeholders, and training purposes.
This script was developed for a corporate wellness promotional video introducing Treo Wellness’s customized employee wellbeing programs. The goal was to create clear, motivating messaging that highlighted Treo’s personalized approach, employee benefit integration, and the broader impact on organizational health and productivity.