Toolkit
With over 20 years of experience in multimedia production, I help brands tell compelling stories through strategic content and expert video editing. From concept to delivery, I’ve led projects that blend creative vision with business goals — using motion graphics, team leadership, and digital tools crafting content that captures attention, builds trust, and gets results.
Premiere Pro
After Effects
Photoshop
Audition
WordPress
ElevenLabs AI
Toolkit
With over 20 years of experience in multimedia production, I help brands tell compelling stories through strategic content and expert video editing. From concept to delivery, I’ve led projects that blend creative vision with business goals — using motion graphics, team leadership, and digital tools to create content that connects and converts.
Premiere Pro
After Effects
Photoshop
Audition
WordPress
ElevenLabs
Video Portfolio
Welcome to my video portfolio. Below are a few selected projects that demonstrate my experience in video production, editing, content strategy, and visual storytelling. Each project includes a short description of my role and the intended audience.
This press release was developed to announce the launch of Treo Wellness’s new On-Demand Fitness content. The goal was to highlight the expansion of Treo’s digital wellness offerings, emphasizing the variety and accessibility of workouts designed to support whole-person wellbeing.
This promotional video showcases Treo Wellness’s corporate wellness solutions, designed to engage and benefit businesses and corporations.
As Producer, Editor, Writer, Motion Graphics Designer and AI voiceover creator, I crafted a compelling message focusing on increased productivity and reduced healthcare costs, highlighting the value of investing in employee well-being.
This “like live” webinar video launched new treadmills for Bowflex and Horizon, showcasing the innovative Apple GymKit feature. The link highlights the product overview segment at the heart of the rollout.
Targeting Bowflex & Horizon dealers, education trainers, and media outlets, I managed the project, Produced, Co-wrote, Directed, and Co-edited this comprehensive product launch.
This promotional video highlights the strategic rollout of Prism Fitness channel content on the Treo platform.
As Producer and Director, I ensured a seamless and engaging introduction for users, emphasizing the benefits of this new integration.
Graphic Design
This collection includes thumbnails, logos, and marketing graphics created for digital platforms including YouTube, internal company sites, and social media. Each piece was designed to support brand identity, drive engagement, and enhance visual storytelling across campaigns.
Writing Samples
Scripts, press releases, and messaging strategies that support product launches, audience engagement, and internal communications.
Press Release Excerpt
COTTAGE GROVE, Wis. – Treo Wellness, a division of Johnson Health Tech North America, announces the launch of our all-new On-Demand Fitness content. The library consists of a variety of both equipment- and non-equipment-based workouts and is available for viewing anytime on the Treo Wellness digital software platform.
“Our workouts are led by top fitness professionals from around the country,” said Katie McNally, Fitness Producer. “We’ve filmed engaging workouts on 7 different equipment types as well as floor-based classes for strength, cardio, stretch, and yoga.”
Adding On-Demand Fitness content to the already robust Treo Wellness Platform delivers even greater value for our members. The workouts support people of all fitness levels and provide motivation to help form healthy exercise habits.
“The studio classes, along with breathwork, mindfulness, and healthy eating videos, round out the whole-person wellbeing content available on Treo like nowhere else,” said Jill Woodward MS, RD, CD, Marketing & Member Experience Manager for Treo Wellness.
On-Demand Fitness content is the newest offering within the Treo Wellness Platform, which delivers personalized wellbeing resources and tools to individuals through corporate, club, or YMCA partners. The On-Demand Content includes over 400 videos so members can easily find the trainer and class they prefer.
Marketing Video Script Excerpt
Today’s gym-goers expect more than just equipment. They demand a seamless digital experience that enhances their fitness journey. Introducing Treo Wellness: your complete digital gym package. Treo is a collection of innovative digital fitness and wellness solutions designed to attract and retain more members. Treo provides three powerful solutions that work together to create a truly integrated digital experience.
Treo Daily elevates your existing cardio equipment. This proprietary technology allows members to simply scan and go, accessing on-demand fitness content right from their own devices. This transforms every cardio workout into an engaging experience.
Treo Studio instantly transforms any space into a dynamic fitness hub. With plug and play simplicity, it offers engaging trainer-led experiences with a curated library of content, delivering the workouts your members love.
Treo Whole-Person App empowers your members to achieve holistic wellbeing both inside and outside your facility. By addressing all aspects of their wellness journey, you help members achieve lasting results and build stronger relationships with your gym.
Treo Connects With You Members Beyond The Gym Walls, Increasing Motivation And Consistency. With Treo, You’re Not Just Selling A Gym Membership, You’re Investing In A Thriving Community Of Members Who Achieve Their Fitness Goals And Return For More.
Areas of Expertise:
Project & Content Management
Coordinating teams, timelines, and creative workflows.
Video Direction & Production
Leading shoots and overseeing projects from concept to delivery.
Editing: Video, Photo & Audio
Post-production polish across formats and platforms.
Motion Graphics & Animation
Creating dynamic, branded visuals for digital content.
Graphic Design
Designing visual assets for branding and engagement.
Scriptwriting & Messaging
Crafting clear, strategic copy for video, web, and campaigns.